Ripple FlowVisual store automations for WooCommerce: pick a trigger, check conditions, send the email. for WooCommerce
Ripple Flow lets WooCommerce store owners automate customer emails and store tasks without code. Each workflow starts with a trigger, such as an order going on hold or a customer creating an account, then runs through optional conditions before it acts. A test panel replays real orders from your store so you can see which steps would run before you turn a workflow on, and every run is logged step by step. The free edition handles transactional follow-ups. Ripple Flow Pro adds the timed and revenue-focused automations, such as abandoned cart recovery, win-back campaigns and review requests sent days after delivery.
Why use Ripple Flow
WooCommerce sends a fixed set of order emails. Ripple Flow lets you add your own messages for specific store events and decide which customers receive them.
Workflows are built visually, so you can see the whole sequence at once, and the test panel shows what would happen for a real order before anything is sent.
See before you send
The test panel replays real orders and shows which conditions pass and which actions would run, without sending anything.
Consent handled
Opt-in or opt-out mode, a checkout consent checkbox, one-click unsubscribe and privacy export and erase are included in the free edition.
Runs in the background
Events are processed with Action Scheduler, so workflows do not slow down checkout.
How Ripple Flow works
Set up in a few minutes from your WordPress dashboard.
Read the full setup guideRipple Flow features
Builder
- Canvas layout where each step card summarises what it does
- Then and Otherwise branches with AND and OR rule groups
- Undo and redo, autosave, import and export as JSON
- Trash with restore for deleted workflows
Testing and history
- Test panel that replays real orders and events from your store without sending anything
- Email preview and test sends
- Run history with the result of every step
- Activation checks that stop a workflow being turned on with missing settings
Free triggers and actions
- Order pending payment, on hold, cancelled, refunded and note added
- Customer account created, opted in and opted out
- New review posted
- Plain-text emails with customer, order, refund, review and shop details
Consent and privacy
- Opt-in or opt-out mode for marketing workflows
- Consent checkbox for classic and block checkout and account registration
- One-click unsubscribe headers for Gmail and Yahoo, with a confirmation page
- Communication preferences page in My Account
- WordPress personal data export and erase
Templates
- Welcome new accounts
- Payment instructions for on-hold orders
- Follow up on cancelled orders
- Refund confirmation
- Thank customers for 5-star reviews
Ripple Flow free vs Pro
The free version is complete on its own. Pro adds automation and deeper features on top.
| Feature | Free | Pro |
|---|---|---|
| Visual workflow builder with test panel and run history | ||
| Order pending, on hold, cancelled, refunded and note added triggers | ||
| Account created, opt-in, opt-out and review posted triggers | ||
| Plain-text emails with personalisation | ||
| Basic conditions: order status, total, products, billing country, customer email, guest or registered, order count, review rating | ||
| Opt-in mode, consent checkbox, one-click unsubscribe and privacy export and erase | ||
| Order created, processing, completed and paid triggers | ||
| Abandoned cart recovery for customers and guests | ||
| Wait steps | ||
| HTML emails with product grids and order tables | ||
| Personal coupons, cross-sells and related products | ||
| Win-back, VIP, spend and order count automations | ||
| 70+ advanced conditions | ||
| SMS through Twilio, webhooks, tags, and order and customer updates | ||
| Open, click, conversion and revenue reports | ||
| Run a workflow on existing orders | ||
| Subscriptions, Memberships, Bookings, wishlists, Sensei LMS and email service integrations | ||
| 23 additional workflow templates |
Who uses Ripple Flow
Payment reminders
Email customers whose orders are on hold with instructions for completing payment.
Welcome emails
Send a welcome message as soon as someone creates an account.
Requirements and compatibility
| WordPress | 6.6 or later |
|---|---|
| PHP | 7.4 or later |
| WooCommerce | 8.0 or later |
Screenshots
Changelog
- Initial release.
Ripple Flow questions
Does Ripple Flow slow down checkout?
No. Store events are processed in the background with Action Scheduler, which is part of WooCommerce.
Are there limits on workflows or emails in the free edition?
No. The free plugin has no caps on workflows, runs or emails.
Does Ripple Flow send data to external services?
No. Everything runs on your site.
What happens to Pro workflows if Ripple Flow Pro is deactivated?
They are kept with all their settings. The workflow list marks them as needing Pro, the builder shows the Pro steps by name, and they do not run until Pro is active again.
Does Ripple Flow Pro replace the free plugin?
No. Ripple Flow Pro is an add-on. Keep the free Ripple Flow plugin active and install Pro alongside it.
Does Ripple Flow work with the WooCommerce checkout block?
Yes. The consent checkbox works with both the classic checkout and the checkout block.
Support and guides
Pro license holders
Open a ticket from your account and reach the developer who wrote the code.
Open a ticket